The Step-By-Step Plan to Launch Smart and
Grow Your Audience, Brand and Income In
The first 90 Days

without losing your sanity

crying bucketloads of tears

or working yourself to death

Does any of this sound familiar?

You decided to start a blog and online business.

You find yourself trying out every possible tool and trick, reading up on posts and signing up for webinars.

You start to think ten steps ahead (Facebook ads? Podcast? I need a designer and a logo etc.). You start to waste countless hours on things that aren’t yet relevant rather than the stuff that matters most.

That's because you don't know quite know what matters!

You've become a victim of analysis paralysis. You've gotten so stuck in the reading and researching stage of your blog that you just can't seem to move away from that to planning and doing.

All that initial excitement has been overtaken by overwhelm with EVERYTHING you need to do and learn.

Your blog is forever in 'launch' mode. You never make any progress. And you're this close to throwing in the towel.

Sound familiar?

You can work like a digital slave to start and grow your blog but all those hours don't matter if you don't have a plan for success or clear roadmap to follow.

If you're nodding YES to all of these, I have your back!


Who am I to be teaching you this and why should you trust me?

1. I started at sub-zero

I’m Meera Kothand, an email marketing specialist and 2x Amazon Best selling-Author.

I help bloggers and solopreneurs create authentic blogs and businesses minus the sleaze and build an unignorable, unmissable online presence. How? By simplifying digital marketing and blogging through step-by-step action plans and bite sized strategies so that you not only get it done but get it done without frustration and overwhelm.

My tips on email marketing and blogging have been featured on Marketing Profs, Addicted 2 Success, YFS, Smart blogger, Successful Blogging and several other sites.

I have first-hand experience with the frustration, overwhelm and desperation that comes with starting a new blog.

I started at sub-zero in March 2016 having never blogged before in my life.

No one knew I existed. I was not part of any mastermind groups nor did I have friends who had been blogging for years.

But in a span of 2 years I’ve grown my blog, received tonnes of love notes from my readers, and now make a full-time income from my blog.

2. I had limited time and limited money

Like you, I had limited hours to work on my blog each day. I was a freelancing and I had a little one at home.

I also didn't have hundreds of dollars to spend on a solid beginner blogging course. Neither did I want to waste my time on information that was thin.

Like you, I wanted a simplified roadmap of the entire process of starting my blog and business without having to jump through hoops...something that would lead me to my destination with less distraction and more focus.

It took plenty of trial and error to figure out everything I know today.

These are the exact steps I took to start making a full-time income from my blog business in a single year, growing a loyal and engaged audience and building my authority.

I want to show you how you can do the same!

Introducing The Blog Startup

No matter what type of blog you are starting, there are some core components that you need to focus on if you want to make money with your blog.

This ebook introduces you to these non-negotiable core-components in the form of bite-sized strategies and pro-tips so you won't find yourself a year later wondering what went wrong.

This ebook wasn't created to help you master blogging. It takes several years for that - more than an ebook and a couple of days of reading. But this ebook gives you a plan for success before you even start. Think of it as a roadmap for your first 90 days.


  • How to know from Day 1 if the niche you've picked will make you money
  • A simple exercise to help you define your brand in the online space
  • How to define your writing voice and who you're writing for


  • How to outline your content purpose and determine content categories so that every piece of content has a strategic role to play in your marketing
  • The 3-Step method to find endless content ideas so you're never stumped on what to write.
  • Plug and play blog post template to make writing your first posts effortless


  • Promotion and traffic techniques to drive eyeballs when your blog is brand new
  • How to capture that traffic and convert them to subscribers
  • Create your first high converting opt-in freebie and landing pages - templates and formulas to follow
  • Elements to include in your welcome email and series to make it irresistible to new subscribers


  • The 2P (+1) strategy to help you hit your first 1K blogging
  • A walk through of the major ways to monetize your site: Ads, Sponsored posts, Digital products and Affiliate Marketing


  • Choose from 2 launch plans and know exactly what you need to have prepared before promoting your blog
  • Detailed task list with step-by-step instructions on what to do to launch your blog


  • Legalese of starting a blog and what you need to include on your site
  • What you need to know about basic SEO to get started
  • Pinterest 101 strategies to prepare your blog to take advantage of the huge traffic potential from Pinterest

There are also some cannot-be-missed bonuses below!

Exclusive Bonuses

  • 30+ page workbook with worksheets and checklists to to take action and implement what you learn immediately
  • Includes Niche Finder, 'About me' page template, blog post template, Brand Style Guide, Opt-in freebie checklist, Pinterest 101 and Visibility Checklist and more.
  • Your first 90 days task list to keep you on track with what you need to get done
  • Facebook group promo schedule to make promoting your new blog ridiculously easy
  • 10 Social media swipe status updates to build buzz for your launch
  • 3 Opt-in Freebie Templates so that you have a polished designer looking Opt-in freebie in as easy as 1-2-3
  • 50+ Affiliate Programs in 7 niches to get your idea tank filled with monetization options

Picture this...

In a mere year you'll have an engaged audience and email list, you'll be making money from your blog and know the steps and actions you need to take to achieve your most immediate goal

You would have accomplished more than you ever thought possible, feel a sense of satisfaction and actually make progress towards this larger vision of what you want your blog and business to do for you

You don't flinch, get panicky or try different tactics hoping one sticks

You have a plan of action and every decision you take with your blog is calculated and intentional.

How The Blog Startup is different from other blogging books out there..?

Other Blogging Books

  • Give a broad overview of blogging basics.
  • Does not cover how to be strategic about your content, how to stand out or define your brand and brand voice.
  • Does not cover email lists in any kind of detail. A critical piece of the puzzle is left out.

The Blog Startup

  • Teaches you to view yourself as a personal brand.
  • Covers detailed elements like defining your brand and writing voice.
  • Teaches you what you need to do to turn your blog into a business.
  • Shows you how to define your content categories.
  • Walks through different monetization methods.
  • Teaches you in detail how to set-up your welcome email series, how to determine the right opt-in freebie and basic landing page training.


If you’re on the fence…

Or if other programs have left you with a less than thrilled experience...

Then I want to give you EVERY opportunity to put The Blog Startup into action and experience how easy and exciting it can be to start building your own blog and business.

Take 14 days to go through the ebook and bonuses...

If after going through the material you don't feel like you're well on your way to making back your investment, or you haven't learnt anything new that makes you excited and confident about starting your own blog, shoot me an email at [email protected] for an immediate refund.

Here's a Snapshot of Everything You Get Access to when you buy the digital package today...

  • 110+ Page Ebook
  • 30+ page workbook
  • Includes Niche Finder, 'About me' page template, blog post template, Brand Style Guide, Opt-in freebie checklist, Pinterest 101 and Visibility Checklist and more.
  • Exclusive Bonus content (includes 3 opt-in freebie templates, 90-day task list spreadsheet, 10 social media launch template swipe files, 50+ Affiliate programs in 7 niches, Facebook group promo schedule)
  • Time-sensitive Bonus 1: 5-step process to deal with blogger overwhelm
  • Time-sensitive Bonus 2: Guest Blogging Masterclass
  • Time-sensitive Bonus 3: Sub-zero to Authority Masterclass: How to Position Your Blog in a Crowded Marketplace

Frequently Asked Questions

Do you offer refunds?
If you feel like you didn't get any value from the ebook or a light bulb of some sort, I'll gladly offer you a refund. Drop me an email telling me what you didn't like about it. You can contact me here: [email protected] Honestly though, I think you're going to love it! :)
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
I already have a blog. Will I still benefit from this ebook?
Do you still feel lost navigating everything? Do you feel like you still don't have a grip on the basics of what you need to do? Or you feel like you're lagging behind? Then this ebook is totally for you!
I need tech help with setting up my blog. Is this ebook for me?
No, this ebook isn't for those looking for technical help. I do point you to some affordable paid resources where you can get help setting up your theme but this ebook doesn't walk you through the tech aspects.
I'm starting from absolute scratch. Is this for me ?
Then this is perfect for you! The ebook assumes that you're starting from scratch. So you don't need any prior information to get started with this. I've also included a free resource inside to walk you through the starter aspects of picking a name, theme and hosting for your blog.
I'd love to buy the ebook but I already have other courses and ebooks that I haven't finished. What should I do?
I structured the ebook in a way that it 1. walks you through the process step-by-step 2.introduces you to bite-sized concepts so that you'll be able to get through it quickly. If you get a lot of value out of my free content and love my style of teaching, you will love this ebook as well! Ultimately the decision is yours to make! ;)
I'd love to buy the ebook but I already have other courses and ebooks that I haven't finished. What should I do?
You will get an email with the subject line Open up and Launch Your Way to Success. The download will also be made available immediately.
I'm excited about the ADDicted Business Academy bonus. But what happens after the first free month?
You can log into Teachable and cancel your membership anytime or continue at a super low fee of $17 a month. Best thing? You'll be grandfathered into this super low price and it will stay $17 for you forever whether the price increases to $25, $39 or $49.

Don't Get Left Behind: Get The Blog Startup Today!

This course is closed for enrollment.