Creating & launching a digital product doesn't require a Masters in Rocket Science

But it sure does feel like it sometimes, doesn't it?

Maybe the course you painstakingly created, promoted, and poured hours of blood, sweat, and tears into falls by the wayside because you've only sold a handful (or zilch) so far...

Perhaps you're following that 7 figure course consultant's formula or grabbing at every shiny business-in-a-box-course that scrolls across your feed...

But you still can't get answers to simple questions such as ...What should go into your pre-launch emails? How do you come up with bonuses? How much should go into your offer in the first place?

Perhaps figuring out all the parts and pieces of your launch strategy for your signature course (the monster that seems to be taking an eternity to put together) doesn't seem to be yielding anything other than this mounting surge of uncertainty - Am I even doing the right thing!

You're not alone!

Digital products are an overwhelming, exhausting affair especially when you don't know what to focus on.

The truth is, I WAS you. And not very long ago, I realized that everything I thought was true about digital products was so terribly wrong.

Here are the REAL reasons why there's so much confusion and overwhelm surrounding digital products...

FAIL #1: You don't feel ready to create a course. But you start on the hamster wheel of creating one either way because everyone tells you to do so!

We've all been fed this crazy lie that we need to create a premium course or membership.

You don't feel ready to create a course. But you start on the hamster wheel of creating one either way because everyone tells you to do so!

The size of the eLearning industry was $176 billion in 2017 and is expected to reach $398 billion by 2026. This stat is shoved down your throat and plastered to the back of your eyeballs.

I mean...how can you afford NOT to create a course right?

My first product was a course.

But I was so hung up on creating the course that I didn't realize I was set-up for failure even before I began.

Why?

Because of huge gaping holes that I never considered when it came to product creation and launching. Most courses on courses forget to walk you through strategic steps to sell that course in the first place!

Whatever happened to the importance of a pre-launch...

Or building content-expert association (you can't possibly expect your audience to buy from you when you show up out of the blue talking about a topic you've NEVER discussed before!)

Or the need for an audience (even a small one?!).

The argument here is not about whether you should create a course or a membership…

That's not where the focus should be.

It's about how you can set yourself up for success whether it's your first product or next.

FAIL #2: You don't EVER think about marketing till you finish creating your product - weeks, maybe even months later

You don't EVER think about marketing till you finish creating your product - weeks, maybe even months later

It's not your fault!

Most gurus are more intent on selling the idea that you need to pre-sell and create a high-value premium course or membership.

Creating a high value premium course is romanticized. Everyone wants to give you their 5-step 'blueprint' to print money on-demand with a course but they completely forget to talk about how marketing should be baked into the product creation process.

What matters is how you market and position your digital product regardless of whether it's a premium course or an ebook.

How you're going to educate and empower your audience

Courses aren't unique snowflakes like 6 and 7 figure course consultants will have you believe.

The due diligence you take with creating a course is the same as the due diligence you take with any digital product for that matter.

FAIL #3: You've placed your first product behind a huge pay wall

What a lot of us do is we make the first wall so high that people can’t get a taste of our paid products.

It's not your fault. You've been fed the 'premium course' dream as I was

But when can’t get a taste, a subscriber can never cross over to become a buyer and then a fan.

Repeat, loyal buyers are the cornerstone of your business.

They are the ones who will come back again and again to buy your products.

You want them to add your products in their toolkit.

You want them say ‘Yes, I could use that’ and ‘I’m going to come back to that’ and ‘This new product came at the right time’.

But all of this starts with the first sale.

Success doesn't mean you have to white knuckle your way through work.

Nor are digital products only for the select few who've reached a certain threshold in business.

A digital product can change the face of your business.

But it's about doing it your way and producing sales regardless of whether you have a big launch or an under-the-radar one.

It’s about stacking your launches and still being profitable without feeling the pressure to run ads or do webinars.

What you want is a simple and effective step-by-step road map that walks you through WHEN to do WHAT and HOW, and a solid strategy so that you can write emails, sales pages, and more with confidence in HALF THE TIME.

What you want is to avoid the tear-your-hair-out frustration of second-guessing everything

If you're still with me...

If you're thinking about creating a digital product...

Or you've been burnt and overwhelmed having created digital products before, you could use a process that makes product creation and launching as easy as possible.

This is where Product in 7 comes in!

This ONE OF A KIND TEMPLATIZED SYSTEM will help you create a digital product in 7 days.

Regardless of whether you're creating a course or some other digital product.

So that you can add an income stream to your business quickly

EVEN IF you have no clue what product to create

EVEN IF you've had major launch fails where not a single soul has bought your product...

Or marketing your product scares the living daylights out of you

I cut through a lot of the theory and give you plug and play solutions so that you arrive at your offer, validate it, determine bonuses,
outline your product and pre-launch content QUICKLY while you work through the program.

• Create a marketing asset that can generate revenue for you over and over and do it your way regardless of whether you're creating a course or a smaller digital product
• Set your product sales ablaze in a way that feels perfect for you without feeling the pressure to do ads or live streams or webinars
• Have the confidence that you will know how to prime and build up anticipation for your product so that subscribers are begging for you to open cart

If you need something you can take action on quickly, this is the 'Run and Implement' motivator you're looking for! Think of it as a minimum viable launch and product creation plan!